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Wellness to Shift From a Few Habits to a Lifestyle for Affluent Home Buyers

Updated: Apr 22, 2020


The Berkshire Hathaway Luxury Landscape 2020 Report addresses a new trend towards wellness and a healthy lifestyle, and how this will affect the affluent buyer's new home search moving forward.

While almost all affluent consumers practice some form of wellness every day, they are realizing that habit isn’t enough. A weekly yoga class? A daily organic dinner? While each practice retains its value and appeal - nearly every person in this market engages in at least one daily act of wellness - wealthy home buyers will seize upon habitat as a way to foster even greater healthfulness.


The Miami-based Global Wellness Institute has projected the wellness real estate market worldwide will expand 8% annually through 2022 to reach $197 Billion. People are seeking to build and thrive in spaces that, moment by moment, improve their well-being.


What are affluent buyers looking for in a home?


Many of the emerging elements sought by high-end homeowners mimic or even improve on Mother Nature. Circadian lighting systems use LED build to aid residents’ internal clocks, shifting to a bluish light during the daytime and to a yellow light during the evening to encourage the release of melatonin at the appropriate time.



In urban environments, airtight homes dramatically reduce energy use while filtering out air pollutants and make one’s home mercifully quiet even in a bustling metropolis. And while water purity continues to grow in appeal, its next iteration will be showers with infusions, such as Vitamin C to supposedly help hair and skin. Other alternative-medicine amenities are being built into the very floors and walls of buildings. The former can respond to the reflexology of a foot and the latter can emit aromatherapy by way of remote control. Meanwhile, some standard home amenities will be re-contextualized. Views of, and proximity to, nature will be balanced with desires for

community. Swimming pools now use saline and limit chemicals and eye irritation.



"The Global Wellness Institute reports that midrange to affluent homeowners will be a 10-25% premium for homes equipped with such wellness perks, as the market evolves to meet consumer demands."

Where can you find this in Santa Barbara?

Below are just a few examples of the many stunning properties in Montecito and Santa Barbara that are equipped with "Wellness Amenities" to promote a healthy lifestyle.


1379 Oak Creek Canyon Road, Montecito

Inspiring ocean and mountains views envelop you with a powerful energy. A timeless Santa Barbara classic, this thoughtfully crafted estate, designed by acclaimed architect, Marc Appleton, was virtually painted onto a surreal sky-mountain-ocean landscape with white stucco walls, stone facade, cobblestone driveway and intimate guest house all colorfully framed by a lush 6+ acre landscape of mature oaks, native plants a a sparkling pool and spa.