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Why Real Estate is Your Best Investment

Spoiler alert - because you can live in it! Make memories, escape the pressure, relax in luxury and make money — what more could you ask for from an investment?


Every year, Gallup conducts a survey of Americans to determine their choice for the best long-term investment. Respondents are asked to select real estate, stocks/mutual funds, gold, savings accounts/CDs, or bonds.


For the seventh year in a row, real estate has come out on top as the best long-term investment. Gallup explained:

“Real estate remains the most favored investment to Americans, as has been the case since 2013, when the housing market was on the rebound. More than a third of Americans have named real estate as the top investment since 2016.”

This year’s results indicated 35% of Americans chose real estate, followed by stocks at 21%. The full results covering the last decade are shown in the chart below:



Bottom Line:

The belief of the American people in the stability of housing as a long-term investment remains strong. We have definitely seen this belief to be true in the Montecito and Santa Barbara real estate market. Buyers are coming from near and far to make their move and invest in real estate!


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